A course description should capture the learning objectives, relevance and target audience of the course. Please ensure that your course description answers: The What, the Why, the Who, and the HOW.
WHAT
What are the learning objectives? What concepts or topics will be covered in the course? The learning objectives should be detailed enough so that prospective grantees understand what your course is about, and enough details so our reviewers can determine the course meets our course review guidelines.
Click here for types of courses we can approve for funding.
WHY
Why is taking this course important? Why are these topics important to learn? (e.g., to gain the skills necessary to optimize user experience, to develop leadership skills, to improve dashboard and reporting skills, etc.)
WHO
Who would benefit from taking this course? Who is the ideal audience for this course (e.g. sales representatives, IT professionals, nurses, etc.)?
HOW
How is this course being taught? What type of learning methods are used (i.e. discussion, presentation, practice or pilot scenarios, hands-on practice, etc.)
Example Course Description
Course Name: Enhancing Customer Experience
Course Description:
This course focuses on enhancing customer experiences through the application of human-centered design principles and empathy-driven problem solving. The course is taught by a live instructor and delivered through a blend of interactive lectures, guided presentations, hands-on practice, and collaborative group activities.
Participants learn how to customize customer relationship management (CRM) platforms—such as Salesforce—to better meet user needs and streamline business processes. Instruction includes live demonstrations within Salesforce, step-by-step walkthroughs, and supervised lab sessions where learners apply concepts in real time using a practice environment and data.
Assignments include building a practice Salesforce Dashboard using sample data, and completing a comprehension exam to assess understanding of key concepts. Learners also engage in facilitated discussions and group exercises designed to build analytical skills and strengthen emotional intelligence.
This course is well suited for website designers, program managers, and other professionals seeking to strengthen Salesforce skills and elevate customer engagement through improved user-centered design and data-driven insights.
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